For all you graphic & packaging hounds out there - I was sauntering through my local supermarket tonight (“every little helps”) & saw Kelloggs 1950s Retro packaging to celebrate the Jubilee / England team / Olympics (delete as appropriate) . I was quite impressed by the subtle changes that they’ve made over the years without diluting the brand. I walked around the store & looked at which other brands were jumping on the Jubilee bandwagon.
Ma’amite - very clever (although at £2.80 a jar, I wasn’t buying)
Gordons Gin - Union Jack Green - retaining brand values
Les Cadburys Fingres - Simple & a nice strapline (at this point the store detectives were following me …)
PG tips - green again, souvenir tin & a sweet illustration of monkey to boot
Plenty Kitchen rolls - a tad nasty & the “Fat rolls” just put me right off
but as for the Pampers Active fit … Limited edition nappies ? I’m sure Her Majesty will be giving that the Royal seal of approval any time now…